For Aline, the goal was to create a visual identity and digital experience that reflects refinement, craftsmanship, and timeless beauty, while still feeling warm, artistic, and deeply personal. This project included the design of a new logo system and a fully refreshed website.
The identity is anchored in a high-contrast serif typography that conveys sophistication and quiet luxury, paired with a monogram-style emblem inspired by classic crests.
Clean, minimal linework was used to maintain elegance without excess, allowing each element to feel deliberate and enduring.
The color palette leans into understated neutrals—soft ivory, warm taupe, sage, and gentle charcoal—creating a calm, elevated foundation that feels both modern and timeless.
To balance structure with soul, subtle handwritten accents and botanical elements were introduced, adding warmth, movement, and a human touch. Soft textures inspired by fine paper and linen were layered throughout the brand and website, bringing depth and tactility to the experience.
To balance structure with soul, subtle handwritten accents and botanical elements were introduced, adding warmth, movement, and a human touch. Soft textures inspired by fine paper and linen were layered throughout the brand and website, bringing depth and tactility to the experience.
WEBSITE DESIGN
