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BEHIND THE DESIGN
I hope you've enjoyed your experience here so far.
This webpage isn't just about showcasing my business; it's a reflection of who I am as a designer, a creative, and a person.
I believe life has an abundance of lessons and inspiration to offer, and by paying attention to the details, we can discover more than we ever expected. Enriching our experiences and expanding our consciousness.
I've been into design and bringing different perspectives into people's lives for as long as I can remember. It was only later that I learned I could put this passion to good use through my family, friends, clients, projects, and anyone that crosses my path.
I started using my aesthetics throughout my time as a student, birthday parties, special occasions, and even during my time as a finance analyst. It was then that I began to pay more attention to graphics than numbers, realizing my journey as a finance professional needed to transition into becoming a professional designer. After earning my degree in Business Administration and spending six years in corporate life, I followed my heart into the world of design—and never looked back.
Personally, I have a passion for colors, graphics, symmetry, aesthetics, balance, boldness, neutrality, and organization. As a designer, I still hold these values, but my focus also is on your business's goals and needs. Together, we can work wonders.
Now, I work with schools, small businesses, and individuals to create thoughtful, high-quality designs across digital and print. My work ranges from logos and event tickets to brochures, apparel, and full-on school activations. Every piece is a mix of your story and my creativity—backed by strategy, experience, and a deep love for design.
I’m based in sunny San Diego, but my work has traveled to different cities and even across borders—including my home country, Brazil. When I’m not designing, you’ll find me painting, working out, or soaking up family time.
While I typically work independently, I'm part of a designer community that can provide support if necessary. So, if there's a project I'm unable to take on at the moment, I'd be happy to recommend another professional.
WANT TO WORK WITH ME? SEND ME A MESSAGE
Or you can, click here to tell me more about your project. I try to respond within one business day. If my current availability doesn’t fit your time frame, I’ll try to refer you to someone else.
WHAT TO EXPECT
01.
DISCOVER
Many clients do not know exactly what they want when we first start talking, and even for those who do, there are really no limits to what I can do as a creative.
I'll be working with you to create your perfect design. The first thing we do is spend some time together talking about your dreams and desires... what you like, what you don’t like, and what’s most important to you.
In this phase we also talk about your budget and how much you’d like to spend.
02.
DEFINE
Based on our Initial Consultation, where we figured out your dreams and desires,
we will now Define the project.
Here you will know how the process will work for your project. We'll also define some details, for example: the size of the paper, type of paper, if you need only the art or would like to receive it printed.
You will then receive a detailed estimate.
No one likes surprises, so I spell out exactly what I'm going to provide and how much it’s going to cost.
03.
DESIGN
Once you’ve approved the price, I'll start my magic! I start the designing process.
Based on our meetings and what we have Defined, I design the first project's draft. Which will give both of us a better idea of where to go or not to go.
04.
DEVELOP
As its title says, here is where we Develop the idea. After the first draft is sent, we usually have a meeting to discuss the first draft.
From here our design development starts. This is a collaborative process and we work together, going back and forth with edits, until the design is exactly what you want.
No job is exactly the same because every client and every occasion is different. But every client ends up with at least what they wished for!
05.
DELIVER
Once the design is approved, I will send you the files ready to be used, print or digital.
If you'd like my assistance with the printing process, it's not a problem, I'll be happy to help you with that.
I can also get you a quote with a third part print place (that I trust) and have it delivered to your address.
MY PRINCIPLES AND GUIDELINES
RESPONSIBILITY
I follow deadlines, I never disappear and I clearly follow the plan.
HIGHT QUALITY
I approach each project as if were my own. I always aim to do my best and outdo my previous results.
I only take on projects that excite me, so I'm genuinely invested in the outcome and dive into the process head first.
HARMONIOUS COMMUNICATION
When working together, I believe it’s crucial to maintain a positive and respectful relationship where everyone feels valued and appreciated.
I’m all about keeping things easy and chill, so you can count on me to make collaboration a breeze.
ORIGINALITY
Every brand has its own unique identity, and it’s not easy to showcase that with conventional methods. That’s why I always come up with fresh and creative ideas that are out of the box.
LET'S STAY CONNECTED
YOUR BUSINESS MIGHT FIND MY SERVICES HELPFUL IF YOU'RE LOOKING FOR:
PROFESSIONALISM
You are seeking to enhance your brand's image and credibility by conveying a more professional appearance through coherent and consistent designs.
BRAND CONSISTENCY
Your marketing materials are all over the place, and it's costing you potential customers. Plus, your team is spending too much time reinventing the wheel because there's no design system in place.
TIME-SAVING
Hiring me can save you time and effort, as I can free you up to focus on making the other parts of your business outstanding.
COST-EFFECTIVENESS
While hiring a graphic designer may seem like an additional expense, my expertise can save you money in the long run by ensuring that your designs are effective and impactful.
ADAPTABILITY
Your company needs a variety of mediums such as designs for print, digital, and online platforms, ensuring that your brand is represented consistently across all channels.
