Laney K. is a handmade jewelry business inspired by natural elements and timeless elegance. The visual identity was designed to reflect the brand’s aesthetic through a balance of earthy tones, refined typography, and geometric symbols that evoke harmony, craftsmanship, and authenticity.
The logo combines minimalist triangular forms with a clean wordmark, creating a distinctive icon that can be used across multiple brand applications. The color palette — composed of dark green, linen, warm gold, deep wood tones, and black — reinforces the brand’s connection to nature while maintaining a sophisticated and classic look.
To support Laney’s online presence, a cohesive set of Instagram Stories templates was created, allowing the brand to present products, collections, and storytelling content in a visually consistent way. As part of the project, a pack of highlight covers and presets was also developed so she can use different pictures and content while maintaining a consistent style.
This helps give her handmade jewelry business a fresh and professional look while strengthening brand recognition and attracting more potential customers.
